Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Crane Worldwide Logistics

Job description: Description :Essential Job Functions

• Develop and refine high-quality digital content—web pages, blog articles, email campaigns, and social copy—that align with strategic marketing goals and brand tone.
• Partner with subject matter experts and team leads to craft messaging that supports thought leadership and demand generation.
• Maintain and evolve the structure and performance of our website through CMS management and UX improvements.
• Coordinate with developers and designers to implement enhancements that improve usability, speed, and SEO readiness.
• Lead keyword research and advanced SEO implementation to support search visibility, site health, and traffic growth.
• Use tools like SEMrush to monitor trends, troubleshoot issues, and report on KPIs.
• Establish and manage a dynamic content calendar to support campaigns, launches, and lead nurturing strategies across the funnel.
• Analyze data to create monthly reports and track ROI on marketing campaigns.
• Manage employee and client satisfaction ratings from internal surveys and external reviews.
• Align content production with cross-channel marketing efforts, ensuring consistency and relevance throughout the customer journey
• Design and deploy segmented CRM campaigns using Microsoft Dynamics 365 to engage and convert targeted audiences.
• Other duties as assigned

Other Skills & Abilities

• Strong digital writing and editing skills with a strategic mindset for audience engagement.
• Proficient in CMS platforms (ProcessWire), with working knowledge of HTML/CSS and SEO schema best practices.
• Demonstrated ability to assess performance data and translate it into clear, actionable recommendations.
• Highly organized with a strong sense of initiative, able to take ownership of projects from concept to completion.
• Comfortable collaborating across departments and contributing to campaign strategy and creative planning.
• Experience working within a brand or demand generation team is a plus.
• Familiarity with UI/UX fundamentals and digital accessibility guidelines is beneficial.
• Exposure to digital ad platforms (Google Ads, LinkedIn Ads) is an asset

Education & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 4–6 years of experience in digital marketing, with demonstrated success in SEO, CRM/email marketing, and content strategy.
• Experience with Microsoft Dynamics 365 is preferred but not required.
• Hands-on experience with analytics tools and platforms such as Google Analytics and SEMrush.
• Experience creating digital media and prints layouts using Adobe Creative suite is preferred.
• Experience working in transportation/logistics industry is preferred but not required

MUST COMPLETE PI ASSESSMENT IN ORDER TO BE CONSIDERED FOR THE POSITION:WHY SHOULD YOU WORK FOR CRANE?At Crane, we believe in providing our employees with excellent benefits at a Great Place to Work.We offer:

• 136 hours of Paid Time Off which equals 17 days for the year, that can be used for Sick Time or for Personal Use
• Excellent Medical, Dental and Vision benefits
• Tuition Reimbursement for education related to your job
• Employee Referral Bonuses
• Employee Recognition and Rewards Program
• Paid Volunteer Time to support a cause that is close to your heart and contributes to our communities
• Employee Discounts
• Wellness Incentives that can go up to $100 per year for completing challenges, in addition to a discount on contribution rates
• Potential to earn a quarterly bonus

Come join the leader in logistics and take your career in the right direction.Disclaimer:The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.We maintain a drug-free workplace and perform pre-employment substance abuse testing.This position requires the final candidate to successfully pass an E-Verify Check.More Information:Company benefits are contingent upon meeting eligibility requirements and plan conditions.Education : Bachelors
High School

Expected salary:

Location: Houston, TX

Job date: Wed, 09 Apr 2025 04:32:14 GMT

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