Why Wimbledon is serving Indian ice cream and Bollywood beats
BBC News Wimbledon’s push to win India is strategic and not accidental, Darshana Bhalla, a sports branding expert told the BBC. India is already Wimbledon’s largest international audience by reach, and 2026 is a particularly important year with Arnav Paparkar becoming the first Indian in 36 years to reach the under-18 boys singles quarter finals. […]
