Communication Specialist II

Job title: Communication Specialist II

Company: General Motors Financial

Job description: Job Description:OverviewWhy General Motors Insurance?At General Motors Insurance, we are building an Insurtech business that will reinvent auto insurance. We are fully owned and backed by auto industry leaders General Motors and GM Financial.This is a truly unique opportunity to join at the foundational stage of a start-up leading the transformation of the auto insurance experience.GM has the largest connected vehicle fleet worldwide. In the US alone, there are currently 9M+ connected GM vehicles on the road and that number is projected to triple in the next 10 years. More than that, the OnStar system currently has access to over 900 data points from the vehicle. This surge in information about vehicles and how they are driven will revolutionize auto insurance. This disruption is backed by the bold GM vision of zero crashes, zero emissions and zero congestion. We are serious about the safety and financial security of our customers.This position will be posted until filled.
ResponsibilitiesAbout the Role:​If you’re a creative and confident copywriter looking for an opportunity to work on a growing marketing team, you’re in the right place. At GM Financial, our Communication Specialists are writers and editors who share a passion for content that connects with customers, dealers and employees. The team is made up of creative thinkers who can brainstorm ideas, collaborate with others, develop strategic concepts and craft meaningful, compelling messages that inspire the target audience to take a desired action. On any given day, you may be asked to write and edit consumer-facing content in a variety of formats, including:Websites, Video scripts, Social media, Advertising, Email, Newsletters, IVR scripts, Customer bill inserts, and more.In this role you will:

• Write and edit engaging content driven by strategic marketing and communication goals
• Manage multiple deadline-driven projects from creative concept and design collaboration to securing appropriate approvals
• Develop new ideas to support the department’s overall content strategy
• Demonstrate teamwork to help promote an ego-free and creative culture
• Act as a communication liaison to departments throughout the company
• Identify and create opportunities to promote a best-in-class customer experience with our brand
• Continually track, measure, evaluate and improve communication efforts that lead to better customer experience
• Provide communication, grammar, editing and marketing support to other departments as needed
• Assist with other marketing events and initiatives as necessary​

QualificationsWhat makes you a dream candidate:

• Knowledge and experience advertising through social channels
• Knowledge of AP style
• Knowledge of development of marketing collateral (digital and traditional)
• Knowledge of electronic and print communication processes
• Knowledge of organizational communication, B2C and B2B marketing theories and practices
• Knowledge of principles of SEO including keyword research
• Knowledgeable in the principles of “Search and Social”
• Understanding of latest technology to support
• Ability to effectively prioritize and balance multiple initiatives using effective time management skills
• Ability to identify and reach specific audiences and their needs
• Ability to make independent decisions
• Clear articulation of messages in all media
• Excellent interpersonal communication skills to interact with all levels of team members and management
• Highly developed writing and editing skills with an understanding of news, feature and online writing styles
• Self-starter and team player able to work seamlessly with team members, executives, vendors and customers
• Social media savvy
• Strong presentation and media relations skills to communicate and persuade a wide range of audiences
• Strong project management skills

Experience

• Bachelor’s Degree ​in related field or equivalent professional experience, in journalism, mass communications, public relations or related discipline required
• 3-5 years agency, newspaper, marketing communications or corporate communications experience, including internships​ required

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.Compensation: Competitive pay and bonus eligibilityWork Life Balance: 100% remote#LI-KAI1 #GMFJobs
SalaryThe base salary range for this role is: USD $60,900.00 to $112,700.00. At GM Financial, we strive for transparency in all aspects of our business, including pay equity. This is the GM Financial pay range for this role and job level. The exact salary and compensation will vary based on factors like knowledge, skills, experience, and education. This role is eligible to participate in a performance-based incentive plan. Full time employees are eligible to participate in health benefits on day one of employment.

Expected salary:

Location: Fort Worth, TX

Job date: Sun, 20 Apr 2025 02:12:14 GMT

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