Marketing Manager (REMOTE LATAM)

Job title: Marketing Manager (REMOTE LATAM)

Company: Somewhere

Job description: Job Title: Marketing Manager Company OverviewA growing real estate investment firm based in Edina, Minnesota. Currently, the firm manages approximately $130M in real estate assets on behalf of its investors.We are seeking a hands-on Marketing Manager to lead and execute a comprehensive marketing and investor outreach strategy for the firm’s investment funds. As a critical member of our 11-person team, the Marketing Manager will actively contribute to day-to-day tasks while developing high-impact strategies. This is a “do-er” role, where execution is just as important as strategic leadership. Reporting directly to the CEO, the Marketing Manager will drive measurable results and ensure alignment with the firm’s business objectives.Job ResponsibilitiesThe Marketing Manager’s responsibilities will evolve as the firm continues to grow. Below is a partial list of current responsibilities:Strategic Oversight and Leadership:Develop and implement a cohesive marketing strategy aimed at high-net-worth individuals, registered investment advisors (RIAs), and institutional investors.Define KPIs to measure the success of marketing activities and ensure alignment with business objectives.Establish and manage the marketing budget to optimize expenditures.Team and Contractor Management:Manage external contractors responsible for LinkedIn outreach, GoHighLevel CRM setup and automation, and Facebook advertising.Collaborate with an internal team member handling lead vetting and appointment scheduling to ensure a seamless process for qualified leads.Optimization of Marketing Assets and Processes:Evaluate and refine existing marketing assets, including the website, LinkedIn profiles, and advertising scripts, to maximize engagement and lead conversion.Test and analyze new advertising platforms such as LinkedIn Ads, YouTube, and Google Search.Implement feedback loops to improve marketing scripts and CRM automations.AI-Driven Innovation:Actively explore and adopt emerging AI tools to enhance marketing operations, including campaign optimization, audience targeting, and content creation.Continuously monitor advancements in AI technologies and identify opportunities to integrate them into the firm’s marketing strategy.Ensure all marketing processes remain agile and quickly adapt to incorporate new AI-driven tools and methodologies.Content and Event Management:Lead the creation of marketing materials, including fund presentations, newsletters, and video content.Organize investor events such as webinars, speaking engagements, and dinners, ensuring strong participation from target audiences.Coordinate guest appearances for the CEO on podcasts and media platforms to enhance brand visibility.Performance Analysis and Reporting:Track, analyze, and report on the effectiveness of marketing campaigns, identifying areas for improvement.Conduct regular reviews of contractor performance and marketing activities to ensure maximum ROI.Position Requirements:Bachelor’s degree in Marketing, Business, or a related field.8-10 years of hands-on marketing experience, preferably within the real estate investment or alternative investment sectors.Proven ability to balance strategic planning with direct execution, including handling menial tasks when needed.Strong knowledge of CRM platforms (GoHighLevel preferred), marketing automation tools, and digital advertising platforms.Passionate about leveraging emerging AI tools to innovate and improve marketing strategies and execution.Exceptional organizational skills, with the ability to manage multiple initiatives while ensuring attention to detail.Outstanding written and verbal communication skills, with a track record of crafting clear and compelling messaging.A mindset of “doing whatever it takes” to achieve results, embodying the versatility required in a small business environment.Candidate Will Embody the Firm’s 5 Core Values:Humble ConfidenceDeliver on Your CommitmentsDrivenFace Reality, Lean InGlass Half Full

Expected salary:

Location: Edina, MN

Job date: Tue, 25 Mar 2025 23:34:13 GMT

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