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Kim Kardashian, who leads SKIMS presents a new range with the launch of the Ultimate Butt Collection. The capsule is comprised of shapewear to give wearers a sculpted and lifted look, especially a fuller silhouette. It features padded leggings, shorts, and bodysuits that are designed to add up to two inches of volume to give wearers an immediate boost.
The collection was unveiled in a playful campaign where Kim Kardashian was seen dressed up as the ‘Fairy Butt Mother.’ The campaign was written by comedian Michelle Wolf and led by the direction of Ben Carey. It follows a woman who is struggling with achieving results in fitness and is then granted a miracle in the form of shapewear as Kim flicks her wand and notes “bibbity, butt-bity, boob.”
Image Credit: SKIMS
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