Charity Organization Rebrands : Humane World for Animals

Humane World for Animals is making a bold statement with its new identity and a heartwarming campaign aimed at creating a world without animal cruelty. Formerly known as Humane Society International UK, the rebrand unifies the charity’s global mission under a new name, emphasizing its dedication to protecting all animals everywhere.

The rebrand, marked by an emotionally charged campaign, showcases a future where animals live free from harm. Featuring a touching stop-motion film directed by Johnny Kelly of Nexus Studios, the ad highlights the charity’s impact through stories of rescued animals brought to life with handcrafted puppets made from cruelty-free materials. The film’s emotional pull is amplified by a haunting rendition of Peter Gabriel’s ‘Solsbury Hill,’ performed exclusively for the campaign by global pop star Sia. Her version, now streaming, contributes proceeds to Humane World for Animals.

The organization’s revamped mission expands its global reach, targeting issues like the fur trade, factory farming, animal testing, and wildlife trafficking. The campaign’s UK launch included billboards across London and a high-profile parliamentary reception attended by celebrities and animal advocates.

Image Credit: Humane World for Animals