ID Geneve is a Swiss watchmaker startup that has gained recognition for its commitment to sustainable practices. The company has achieved B Corp Certification, which signifies its adherence to high standards of social and environmental performance, transparency, and accountability. ID Geneve focuses on a circular economy model, using ethically sourced materials and eco-friendly manufacturing processes to minimize its environmental impact. The company’s watches are designed to be durable and repairable, promoting longevity and reducing waste.
In addition to its sustainable materials and production methods, ID Geneve collaborates with innovative partners to develop unique materials, such as a watch strap made from grape residue from the wine-making process. This partnership with the Perrin family, known for their Châteauneuf-du-Pape vineyards, ensures transparency and traceability from the vineyard to the final product. ID Geneve’s dedication to sustainability has also attracted investments from notable figures like Leonardo DiCaprio, further highlighting the brand’s impact on the luxury watch industry.
Image Credit: ID Geneve
