ASICS continues to grow its partnership with Bulgarian designer Kiko Kostadinov as the two present the Gel-Kiril 3 sneaker model. The silhouette is crafted as a celebration of Japanese workwear with muted colorways. The London-based designer adds two new colorways to the roster with a slew of upgraded details with a focus on Japanese worker uniforms.
ASICS adds technical expertise with the direction of Kostadinov. The in-motion campaign to celebrate the shoe imagines the worker-centric influence behind the design. The images are shot just an hour outside of bustling Tokyo with images of actual workers: Daisuke, Kenta, and Rikiya building traditional scaffolding in Chiba. The new Gel-Kiril 3 comes in a tonal brown hue with bright yellow details and a black variation with blue accents.
Image Credit: Kiko Kostadinov, ASICS
