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Knowing that millions would be committing to Dry January and resolving to drink more water with the start of a fresh calendar year, Liquid I.V. launched the Hydration Multiplier Mocktail Edition. These two mixologist-crafted, limited-edition flavors—Smoky Mezcal Paloma and Cucumber Mojito—brought something refreshingly different to the electrolyte drink mix space, all while introducing consumers to a non-alcoholic solution that hydrates two times faster than water alone.
The Cucumber Mojito Hydration Multiplier was made to taste just like a freshly muddled drink with notes of lime, mint, and cucumber, it went beyond by offering a full-bodied, non-alcoholic white rum flavor. With tart notes of citrus fruit, the Smoky Mezcal Paloma Hydration Multiplier incorporated smoky, woody notes of aged mezcal and a touch of sea salt.
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