The poppi NBA partnership is being expanded as the probiotic soda is now the Official Soda of The Los Angeles Lakers to encourage fans to pick up a serving of the gut health-focused refreshment. The expanded partnership will also see the poppi Grape soda boasting a branding that nods to the Lakers for fans and newcomers alike to notice. The expanded partnership will also include a number of additional activations both on and off the court that will further marry the soda brand and the NBA together as part of a stronger health-focused approach.
poppi Co-Founder Allison Ellsworth spoke on the poppi NBA partnership saying, “We’re so excited to be the official soda of the Lakers! To be involved with such an iconic team is a dream come true. We have a lot of surprises up our sleeves for our poppi community, and we can’t wait to meet Lakers fans in person. We’re ready to celebrate this collaboration on and off the courts.”