PUMA and FENTY have reimagined the classic ‘Avanti LS’ with a sleek, football-inspired silhouette that nods to 70s nostalgia. The limited-edition sneaker arrives in a striking blue shade, referencing Rihanna’s iconic FENTY brand. Crafted with premium nubuck leather, this release merges heritage aesthetics with modern luxury.
Wilson Sporting Goods enters the high-performance women’s footwear space with ‘The Intrigue,’ its first tennis shoe designed exclusively for female athletes. Developed with Wilson athlete Marta Kostyuk, this model enhances agility and speed while maintaining the comfort of a running shoe. The debut ‘Dewberry’ colorway sets the stage for more styles launching in 2025, including ‘Tour,’ ‘Pro,’ and ‘Lite’ versions.
This season’s trends emphasize gender-specific innovation and premium material upgrades in performance and lifestyle footwear, demonstrating a shift towards more tailored, fashion-forward designs.
