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Suzy Speaks is a new and innovative voice-driven research methodology by the consumer insights platform Suzy. Powered by artificial intelligence, this new tool aims to transform how brands gather consumer feedback by enabling natural, conversational interactions that yield rich qualitative insights on a large scale. The AI moderator probes, clarifies, and analyzes data in real-time. This is expected to significantly reduce the time and cost associated with traditional qualitative research methods.
One of Suzy Speaks’ benefits is that it can integrate seamlessly with existing research processes and in doing so, it allows brands to explore sensitive topics more effectively while ensuring responses come from verified participants. By leveraging AI to facilitate natural conversations, Suzy Speaks eliminates the limitations of rigid questionnaires and captures authentic consumer experiences that might otherwise be overlooked.
Image Credit: Suzy
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