VP, Social Strategy (Temp)

Job title: VP, Social Strategy (Temp)

Company: Horizon Media

Job description: Job DescriptionWho We Are
Horizon Next is one of the industry’s most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.What You’ll DoSocial Media Strategy – 35%Lead strategic social plan development in tandem with the Digital & Business Solutions teamsIntegrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectivesPartner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensionsLead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to lifeOversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functionsWork with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functionsStay abreast of industry trends, develop POVs related to overall social marketplace buyingProvide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnershipsGuide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign offDrive innovation in analytics and digital strategies, partnering alongside Business Solutions team on larger initiativesLead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accountsOversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaignAct as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across socialRelationship Management – 25%Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent deliveryCommunicate and build relationships with senior level clients, ensuring strategy alignment and digital innovation is at the forefront of all campaigns and plansHave foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadershipApply knowledge of current/previous clients’ specific business and industry to enhance and further relationshipsMaintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountabilityFoster trust & partnership across direct team and overall organization, ensuring positive collaboration – stepping in to resolve any conflictsAct as primary resource for Director and junior team members when faced with challenges navigating conversations with internal and external partners and clientsPrimary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client businessTeam Management, Supervision and Delegation – 25%Build a community of inclusiveness and allyship, fostering an environment for team members to be their whole selves & do their best workProvide ongoing, real-time, performance feedback to ensure continued team growthCoach Director and other team members on mentorship, management, and feedback skillsGuide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skillsEnsure team members have training and support needed to achieve development goals, participate in developing learning agendas for all levelsAct as a resource for performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are takenLead conversations around staffing needsPromote the work of both junior and senior team members, set a positive team environmentResponsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Social communityAgency Stewardship – 10%Responsible for upholding a sense of community and knowledge sharing within the Horizon Next social businessDispel high-level POVs on industry trends and updates across both clients and team membersEnsure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of team cultureInvolvement in partner and agency relationships across client portfolioResponsible for financial tracking of partner investments, as part of the larger Horizon umbrellaTraining & Development – 5%Proactively take part in continued learning opportunities internally and externallyMaintain active knowledge of industry trends, educating clients and teams on relevant informationAttend relevant industry conferences and eventsFoster an environment of learning and development, motivating junior team members to take internal and external courses to continue growthWho You AreA left and right brain thinker – a data powered strategistA collaborative, team-oriented manager with strong delegation and organization skillsConfident in navigating conversations with senior leadership internally and externallyA problem solver with foresight and the ability to develop creative solutionsDetail oriented with commitment to follow throughNimble and flexible to succeed in a fast-paced environmentA strong leader, excited to manage and grow team membersInterested in the social landscape and a desire to innovate and keep up with trendsCommitted to the success of Horizon as a whole, including how your accounts can contributeA supporter of and advocate for diversity, equity and inclusionPreferred Skills & Experience8-10+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contactDeep understanding of advanced analytics and performance mediaAble to take data and provide insights, crafting a story for clients and their businessesStrong familiarity with marketing principles, analytics and conceptsExceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning processExpert in negotiating and constructing social media plans, with understanding of planning, buying and activationExperience buying ads on Facebook and Instagram is crucial, additional platforms preferredExposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party dataExperience owning the full social strategy process inclusive of working with partners, clients and internal stakeholdersExceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skillsComfort owning and managing budget/investment levels in social media across multiple accountsStrong experience navigating cross-department relationshipsLeadership and supervisory experience in terms of developing media professionals, including strategic and management skillsCertificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrationsPhysical Activity and Work Environment
This role does not require any physical activitySalary Range: $3,750.00 to $4,519.23 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.#LI-AN1#HNBase PayThe statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Expected salary: $3750 – 4519.23 per week

Location: New York City, NY

Job date: Thu, 17 Apr 2025 02:51:07 GMT

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